Nic was critical to creating our analytics department from scratch, setting up the meeting cadence, flow, entire funnels, tech stack and then executing on 3 major analytics wins for us around company virality, cohort value, revenue and marketplace GMV. A true team player and someone I'd recommend to everyone.

Nic is a great at understanding the problems facing a digital company. He puts a lot of effort to know the details of the product and where it can be improved be it related to the SEO or towards running ads campaigns. He really improved the web presence of the product and it showed. To top all that he is a great fun guy to work with and he even brainstorms with the tech team on various ideas.

Nic has implemented a retargeting strategy that enabled us to reduce our payback period for a time from 13months to 1-2 months. He achieved this through working closely with the creatives team together and through an iterative process in media buying. In addition valuable insights for the analytics infrastructure were delivered and developers were briefed. Giving us the ability to work reliable with the data that has been driving important business decisions.

Nic has been incremental in developing our affilliate marketing from the ground-up till it is scalable and the revenue is coming in a repeatable pattern.